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Performance-Driven Creator Marketing

Content

that

Specialists in performance-driven creators & scroll-stopping social content.

Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Influencer Marketing Campaigns

Whether you’ve got your eyes on the mega stars of TikTok or are looking to diversify your acquisition sources, we can make it happen with our data-driven approach to influencer marketing.

Find out more ->
User-Generated Content Production

Looking to take your paid performance to the next level? Want a top up on A+ organic content? We've got the know-how and the creators to create thumb-stopping content for your brand.

Find out more ->
Mass Nano/Micro Influencer Collaborations

We combine the taking-over-the-world energy of PR with the performance power of influencer marketing to create measurable brand awareness and acquisition campaigns.

Find out more ->
Events & Brand Activations

From buzz-worthy launches to intimate creator dinners, we turn IRL moments into cultural moments. Think big ideas, seamless production, and content that lives long after the event wraps. The kind of activations people talk about and post about.

Find out more ->
Ad Ready Content Library

Your always-on vault of creator-made content. We’ll build you a bank of assets such as unboxings, demos, and lifestyle shots, ready to fuel ads, socials, emails, and more. Fresh, versatile, and endlessly reusable.

Find out more ->
Photography & Videography Services

From lifestyle shoots to clean product visuals, we produce imagery that feels sharp, fresh, and built for your brand. Our team handles production from start to finish so you walk away with assets that lift your brand presence across every touchpoint.

Find out more ->
Creator Sourcing & Social Listening

Finding the right creators isn’t luck, it’s skill. We pair our discovery tools with human instinct to handpick talent that matches your audience and campaign goals. The result is partnerships that actually work, both on paper and in practice.

Find out more ->
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
OUR TECH

We know how to find creators

Picking the perfect creator, down to a science.
We don’t like making shots in the dark, so our Sticki tech stack allows us to take a look under the hood of influencer marketing.

Engage creators with clarity.

Long gone are the days of manually calculating engagement rate – we’ll vet and review talent for you.

Take a look under the hood.

No metric is too hard for us to pull – engagement rate? Easy. Analysis of the overlap between talents’ audiences? Even easier.

Reach your target audience.

Scale your partnerships into new territories with our unique ability to analyse and understand audience demographics. Just say where, and we will find creators who fit.

Keen to chat more about a campaign?

Get Started with Sticki

116% increase in return on investment.

How incorporating UGC in your Paid Socials strategy can get you closer to your KPIs – because content isn’t just about what’s pretty, but what converts based.

116
%
increase in return on investment
233
%
increase in click through rate
95
%
decrease in cost per purchase
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography
Creator Sourcing
Mass Nano/Micro Influencer
Content Library
Events & Activations
Performance-Driven Creators
User-Generated Content
Influencer Marketing
Photography & Videography

A sneak peak inside our knowledge hub.

Our latest blogs break down trends, tactics, and ideas you can use – tailored to the services we offer.

Read the Blog
Creator Outreach

How does creator sourcing work?

Finding creators isn’t hard. Finding the right creators? That’s the difference between a campaign that lands and one that flops. Most brands don’t have the time to scroll feeds, cross-check audiences, and spot the red flags

Brand & Audience

10 Reasons Your Brand Should Host an Influencer Event

From launches to collabs, milestones to cause-driven nights — every occasion is an excuse to build culture, not just content. This blog breaks down ten reasons to host an event that gets people talking online and offline.

Content Strategy

Why Do I Need a Content Library?

Most brands don’t need more content — they need a smarter system. The Content Library turns chaos into clarity, giving you scalable, performance-ready assets that actually work together.

Frequently Asked Questions

Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.

Will creators post the content on their social media?

This all depends on what you’re after. If you would like them to, then 100%.

Our strategies work best when tapping into the influencers’ audiences and followers. It’s important this is decided before your campaign commences, to save on campaign timeline delays later. We negotiate a minimum time period that the content needs to remain on their feed as well, so there’s no deleting after only a week – get your content the airtime it deserves.

I just want content, is that possible?

It sure is possible – We can get you creators on hand to purely produce content for you to use as you wish.

Negotiating ad usage rights sometimes will incur an additional fee on the influencer’s end.

Can you get ad usage rights for the content?

We aim to get you the most out of each piece of content, and this includes ad rights. On occasion, an influencer may elect to charge an additional fee for this, or provide time parameters in which the ads are allowed to run.

What does your reporting look like?

Our reporting capabilities have proven to be one of Sticki’s main differentiators (*as shouted out by some of our clients, past and present).

Our system of monthly reports outline key performance metrics for your campaign as a whole – including every creator and every piece of content within your campaign. Whilst every report can (and will) be tailored to what you’re area, typically they cover four key areas:

  • Total Campaign Performance Data: Reach, impressions, likes, comments, shares, total views, total followers, total engagements, engagement rate, reach rates, cost per engagement, cost per thousand impressions, cost per view, and any ROI information.

  • Campaign Audience Analysis: Age, location, gender, and any other key demographic traits of creators – we’ll break these down for you, so you don’t have to.

Beyond these data points, we provide qualitative insights into trends and the content itself too: Find out about it ALL, with more Sticki report inclusions like:

  • Overall Campaign Sentiment: We’ll provide an executive analysis featuring any notable comments, shares, themes and more, to explore what worked / what didn’t.

  • Findings & Insights: On both content and creator level, we’ll report on more stats (e.g. average watch time, best value creators, etc.) to uncover information like: What made your top-performer tick? Why did viewers drop-off after a specific watch time? Which hooks resonated with your audience best? All of these insights will be taken into the next round, supporting new ideas and new iterations to trial.
Who owns the content?

This all comes down to negotiations. At the end of the day, it’s your brand, but it’s the influencers work and their faces attached. We aim to get you as much ownership of the content as possible, and our team will go after whatever your requirements are.

If you’re after UGC, this typically includes full usage rights (including paid!) in-perpetuity.

For influencers, where applicable, we will negotiate on your behalf to find a sweet spot between your needs and the creators’ rates.

I get UGC organically. How is Sticki different?

Organic UGC is great for word of mouth and for having content for your brand. But it’s not what we do. Sticki specialises in creating performance-driven content backed by data that works.

Our psychology-backed briefing method ensures that our content pieces have the highest likelihood of conversion, and are created by professional creators that are representative of your brand and your target audience, ensuring that Sticki content = high quality content that sticks.

How much does a campaign cost?

Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.

As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.

Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.

In short, Sticki is not a cookie cutter, off the shelf solution.

But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.

What services do you offer?

At the moment, we have four main services.

Find out about our:

  • Influencer Marketing Services, that enlist the help of talented and beloved Aussie creators to spread the word about your brand via the mouthpiece of their own channels.
  • UGC Services, to secure a pipeline of high-performing user-generated content, for you to repurpose wherever you fancy – on socials, ads, websites… World is your oyster.
  • Mass-Micro Creator Campaigns, to boost reach through broadcasting your brand messaging through the profiles of a large quantity of micro-influencers.
  • Photography & Content Creation Services, for a fresh suite of brand assets and imagery ranging from eCommerce product photography to GIFs and lifestyle shoots.

But if your wildest dreams involve a creator or content, we can usually make it happen…

Can I access the Sticki Discovery Tool?

Once you’ve started working on a campaign with us, the Sticki Discovery Tool will help in sourcing any influencer globally.

Via analysis of creator profiles and demographic details across every content-first social media channel, filtered by content niches, keywords, growth and engagement metrics, we’ll find talent that not only look like your target audience, but can speak to them too.

Throughout the campaign process, our team will happily share any information on creator or campaign performance. You just won’t be able to log into the tech platform or database on your own time, but we sure can pull lists and data points for you (*just tell us what you want!)

If you aren’t a customer, subscribe for updates on when our tech will be released to market.

What is Sticki?

Sticki is an end-to-end content agency that manages, develops and scales UGC and Influencer Marketing campaigns. Our approach is simple. Backed by data, our performance-driven content strategies connect our clients (i.e. your brand) with creators who not only fit your target, but can use their social presence to speak to them too.

We will bring to life creator campaigns that launch, measure and scale your online presence.

Explore examples of our work and past campaigns here.

We help you save time with our cutting-edge tech that evaluates millions of creators to find your perfect match(es) alongside our talent experts whose fortes lie in briefing masterpieces.

Sticki delivers the full start-to-finish process on all things UGC and Influencer Marketing.

Will creators post the content on their social media?

This all depends on what you’re after. If you would like them to, then 100%.

Our strategies work best when tapping into the influencers’ audiences and followers. It’s important this is decided before your campaign commences, to save on campaign timeline delays later. We negotiate a minimum time period that the content needs to remain on their feed as well, so there’s no deleting after only a week – get your content the airtime it deserves.

I just want content, is that possible?

It sure is possible – We can get you creators on hand to purely produce content for you to use as you wish.

Negotiating ad usage rights sometimes will incur an additional fee on the influencer’s end.

Can you get ad usage rights for the content?

We aim to get you the most out of each piece of content, and this includes ad rights. On occasion, an influencer may elect to charge an additional fee for this, or provide time parameters in which the ads are allowed to run.

What does your reporting look like?

Our reporting capabilities have proven to be one of Sticki’s main differentiators (*as shouted out by some of our clients, past and present).

Our system of monthly reports outline key performance metrics for your campaign as a whole – including every creator and every piece of content within your campaign. Whilst every report can (and will) be tailored to what you’re area, typically they cover four key areas:

  • Total Campaign Performance Data: Reach, impressions, likes, comments, shares, total views, total followers, total engagements, engagement rate, reach rates, cost per engagement, cost per thousand impressions, cost per view, and any ROI information.

  • Campaign Audience Analysis: Age, location, gender, and any other key demographic traits of creators – we’ll break these down for you, so you don’t have to.

Beyond these data points, we provide qualitative insights into trends and the content itself too: Find out about it ALL, with more Sticki report inclusions like:

  • Overall Campaign Sentiment: We’ll provide an executive analysis featuring any notable comments, shares, themes and more, to explore what worked / what didn’t.

  • Findings & Insights: On both content and creator level, we’ll report on more stats (e.g. average watch time, best value creators, etc.) to uncover information like: What made your top-performer tick? Why did viewers drop-off after a specific watch time? Which hooks resonated with your audience best? All of these insights will be taken into the next round, supporting new ideas and new iterations to trial.
Who owns the content?

This all comes down to negotiations. At the end of the day, it’s your brand, but it’s the influencers work and their faces attached. We aim to get you as much ownership of the content as possible, and our team will go after whatever your requirements are.

If you’re after UGC, this typically includes full usage rights (including paid!) in-perpetuity.

For influencers, where applicable, we will negotiate on your behalf to find a sweet spot between your needs and the creators’ rates.

I get UGC organically. How is Sticki different?

Organic UGC is great for word of mouth and for having content for your brand. But it’s not what we do. Sticki specialises in creating performance-driven content backed by data that works.

Our psychology-backed briefing method ensures that our content pieces have the highest likelihood of conversion, and are created by professional creators that are representative of your brand and your target audience, ensuring that Sticki content = high quality content that sticks.

How much does a campaign cost?

Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.

As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.

Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.

In short, Sticki is not a cookie cutter, off the shelf solution.

But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.

What services do you offer?

At the moment, we have four main services.

Find out about our:

  • Influencer Marketing Services, that enlist the help of talented and beloved Aussie creators to spread the word about your brand via the mouthpiece of their own channels.
  • UGC Services, to secure a pipeline of high-performing user-generated content, for you to repurpose wherever you fancy – on socials, ads, websites… World is your oyster.
  • Mass-Micro Creator Campaigns, to boost reach through broadcasting your brand messaging through the profiles of a large quantity of micro-influencers.
  • Photography & Content Creation Services, for a fresh suite of brand assets and imagery ranging from eCommerce product photography to GIFs and lifestyle shoots.

But if your wildest dreams involve a creator or content, we can usually make it happen…

Can I access the Sticki Discovery Tool?

Once you’ve started working on a campaign with us, the Sticki Discovery Tool will help in sourcing any influencer globally.

Via analysis of creator profiles and demographic details across every content-first social media channel, filtered by content niches, keywords, growth and engagement metrics, we’ll find talent that not only look like your target audience, but can speak to them too.

Throughout the campaign process, our team will happily share any information on creator or campaign performance. You just won’t be able to log into the tech platform or database on your own time, but we sure can pull lists and data points for you (*just tell us what you want!)

If you aren’t a customer, subscribe for updates on when our tech will be released to market.

What is Sticki?

Sticki is an end-to-end content agency that manages, develops and scales UGC and Influencer Marketing campaigns. Our approach is simple. Backed by data, our performance-driven content strategies connect our clients (i.e. your brand) with creators who not only fit your target, but can use their social presence to speak to them too.

We will bring to life creator campaigns that launch, measure and scale your online presence.

Explore examples of our work and past campaigns here.

We help you save time with our cutting-edge tech that evaluates millions of creators to find your perfect match(es) alongside our talent experts whose fortes lie in briefing masterpieces.

Sticki delivers the full start-to-finish process on all things UGC and Influencer Marketing.

Still have questions?

If you have any other questions or need further information, contact us. It's what our team's here for.

Get in Touch